The Brand Story of the City of Opelika

More Than Expected. Nothing Less Than Genuine.

Opelika is a town filled with passionate people and historic streets. While history is preserved here, a new wave of businesses and culture have flourished. Today, our city is a destination for those who treasure history, dream of easy living and crave authentic entertainment venues and unique food experiences. The "More Than Expected," slogan is from when Opelika rebranded in 2018, and you can check out even more great information about the city at opelika-al.gov

A Little Of Our Story

There is Always Something New to Enjoy Here.

The city was built around the railroad that splits the downtown in half. When mills and manufacturing industries were introduced, this city took off and never looked back. Opelika has now flourished into a city with beautiful parks, wonderful restaurants, and a thriving community.

Discover For Yourself

We Welcome You and Hope You Enjoy Your Time in Opelika.